About Shoshana Zuboff
Shoshana has devoted her career to the study of the rise of the digital, its individual, organisational and social consequences and its relationship to the history and future of capitalism. She is the bestselling author of “The Age of Surveillance Capitalism: The fight for a human future at the new frontier of power” which explores the emergence of surveillance capitalism as the dominant form of information capitalism in the twenty-first century.
The age of surveillance capitalism: The fight for a human future at the new frontier of power
In her book The Age of Surveillance Capitalism, scholar and sociologist Shoshana Zuboff posits a detailed examination of the unprecedented power of surveillance capitalism, by which our personal information, monetised and exploited by big tech. companies, is then used to predict and shape our behaviours.
In this talk, Shoshana defines the terms of surveillance capitalism as a new economic system, pioneered at Google and later Facebook, in much the same way that mass-production and managerial capitalism were pioneered at Ford and General Motors a century before. She speaks urgently to our need to protect ourselves in this unprecedented age, and not try to resist or strike in the ways we did a century ago. Google, Amazon and now fallen behemoths like Cambridge Analytica aren’t going anywhere, but as Shoshana expansively demonstrates, we can create countermeasures to stave off the monopolistic workings of these companies. We have the power to demand more from these seemingly all-powerful corporations. If they want what we provide (data), they in turn will have to change their usage tactics. The citizen desire and the leverage is here, Shoshana argues—and it’s in the companies’ best interests to change.
Rather than facing the subject with worry or paranoia, Shoshana argues for us to pay attention, resist habituation, and come up with novel, innovative responses to the issue of surveillance capitalism, as novel a system as we are likely to know.
For the first time in our history, we are inviting non-Members of the ISF, as well as Members, to experience Digital 2020, the ISF World Congress by tuning in to watch our Keynote speaker programme, including:
To view our full programme of Keynote speakers, click here.
If you are a Member of the ISF, you can find out more about Digital 2020 and register on your ISF Live account here.