In this week’s episode, Steve sits down with Debra Andrews, president and owner of Marketri, a strategic marketing firm. Steve and Debra discuss how to balance Human Insight with AI in Marketing, exploring what it takes to create a marketing plan the C-suite can get behind. Debra shares how she and her team combine human knowledge with the speed of AI, and she explains the role of Marketri’s AI council in guiding ethical and effective AI adoption.
Key Takeaways:
- Using key performance measures to show growth toward a goal is integral to getting the C-suite on board with a marketing plan.
- To gain trust for AI, both inside and outside the organization, transparency is paramount.
- AI will shrink marketing teams and marketers will need broader skillsets.
We’re not trying to hide that we’re using AI…What we share is that we’re using it to help them gain competitive advantage, to have the best access to human thinking…and then the best of what this technology can do, and it’s extremely powerful.
- How Marketri went about incorporating AI into its operations (6:23)
- Debra’s thoughts on the ethics of AI (10:55)
- How AI will impact the future of marketing (13:43)
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