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Buzz, Hype, and Shiny Objects – Where to Focus Instead

Published 13 - February - 2019
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Source: MKTG Insight
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With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they’re not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?