Buzz, Hype, and Shiny Objects – Where to Focus Instead

Published 13 - February - 2019
Source: MKTG Insight
Read full article

With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they’re not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?