Building Human Connection for Brand Success

Bob Phibbs
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Steve Durbin, Chief Executive of the ISF, is in conversation with Bob Phibbs, “The Retail Doctor.” Bob is recognized as a leading expert on brick-and-mortar retailers, and he has consulted for, among others, Caesar’s Palace, Lego, Omega, Vera Bradley, and Yamaha. Bob shares his perspective on digital transformation in the retail market, building a solid team, and effective communication within an organisation.

They can go a million places to get the same thing. The only thing I can compete on is the experience in my four walls. And that’s not a rock climbing wall or a basketball court, it’s human to human.

About Bob Phibbs

Bob Phibbs is an internationally recognized business strategist, customer service expert, sales coach, author of three books, motivational business speaker, and founder of SalesRX, a strategy and done-for-you virtual training firm that specializes in working with retailers and brands who want to sell their merchandise more profitably. SalesRX2022 has recently launched to prepare retailers for the new challenges of a waning pandemic.

In 2020, he earned the speaking profession’s highest earned designation, the CSP®, Certified Speaking Professional™, achieved by less than seven percent of speakers worldwide. Phibbs was awarded the World Retail Forum’s Innovation Leadership Award 2020 in recognition of his efforts to help retail recover stronger from COVID-19 through his online training platform SalesRX and relentless messages of hope.