Survive and Profit from Radical Change

Jonathan Brill
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Steve Durbin, Chief Executive of the ISF, speaks with Jonathan Brill, futurist and author of the book, Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

Together they discuss methods for developing institutional resilience, strategies to facilitate sound decision-making, and explore how organisations can prepare for the confluence of small events that can accumulate and lead to major disruptions.

…most important decisions are made under undertainty, and none of that data is typically relevant, it’s the gut feeling of some senior executives based on their historical experience…that’s a terrible way to make decisions in a world that’s changing…