Survive and Profit from Radical Change

Jonathan Brill
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Steve Durbin, Chief Executive of the ISF, speaks with Jonathan Brill, futurist and author of the new book, Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.

They discuss ways organizations can prepare for the confluence of small events that can add up to major disruption, developing institutional resilience, and how to strategies to facilitate sound decision-making in the boardroom.

The reality is at the end of the day, most important decisions are made under uncertainty. And none of that data is typically relevant. It’s the gut feeling of some senior executives based on their historical experience. That’s a terrible way to make decisions in a world that’s changing.