In this episode, Steve speaks with Dr Tunisha Singleton, Media Psychologist and Storytelling Strategist, about how media and technology can help us build genuine human connections. They explore how storytelling, fandom, and identity foster meaningful connections while also building real influence. Dr Tunisha explains that using LinkedIn authentically allows professionalism and individuality to coexist, helping to develop both personal and business brands.
…It’s not about fighting technology; it’s about learning how to live with it responsibly.
Key Takeaways:
- Authenticity Matters: Building a personal brand should come from being genuine, not performing a persona. True influence comes from showing your real self.
- Storytelling Builds Connection: People connect more deeply through authentic stories and narratives than through polished façades or mere facts.
- Practical Advice: Start posting regularly in your own voice, focus on authenticity, and embrace the balance between being professional and personable.
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