Following the introduction of GDPR and new e-privacy laws, sales and marketing teams are under pressure to think of new tactics and methods in which to collect information about existing and potential clients. Marketing relies heavily on digital engagement and therefore necessitates a strong brand image online to convert visitors on a web page to engage with the business.

In this podcast Steve Durbin, Managing Director, ISF discusses how marketing and sales can overcome challenges presented by recent government legislation when collating data and engaging your audience. Steve also talks about brand awareness on social media and how best to present your business in a way that will open the door to new business opportunities.